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A lot of other straightening treatments leave the hair looking straight but also flat and lifeless. Treatments such as the Japanese Yuko System often give an unnatural look and the hair is almost too straight without any movement or body. The application technique of the Brazilian Keratin treatment is similar to the Yuko system in that both techniques involve using Straightening Ironsto seal the straightening product into the hair cuticle. The actual solution however, is not as strong.
The product itself is a mild chemical solution enriched with keratin, a protein found naturally in hair and nails. Once the chemical is applied to the hair it sits on the outside of the cuticle allowing the keratin to work it’s magic and condition, moisturise and reconstruct the hair shaft leaving it looking and feeling shiny and soft. The process takes about two hours and the treatment will last up to three months. The great thing about Brazilian straightening is that each time you have the treatment it will last longer, and there is no ugly re-growth to try and cover up as the product will gently wash out over time.
The keratin used in Brazilian straightening is a natural substance that comprises approximately 88% of your hair so there is no risk of damage; in fact the treatment actually repairs damage and prevents further damage. Keratin is a type of protein high in sulphur and the amino acid cystine which is what makes it so tough, elastic and insoluble.
People of all hair types can benefit from this treatment, in fact the more damaged your hair the better the results! Even if your hair is not damaged but you just want to smooth your curls then the Brazilian straightening treatment is for you. Your hair will be straighter than ever before but it will still retain some of your natural volume so it looks healthy and bouncy.
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If you hair is unruly, frizzy or just really curly and you really want low maintenance, hassle free hair that looks healthy and shiny then Brazilian hair straightening could just be the solution to your problem.