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FASHION TRENDS 2012

Friday 11 March 2011

Change Your Life With Brazilian Straightening!



If you struggle with frizzy, curly or kinky hair then Brazilian straightening is the solution! Brazilian Keratin Hair Straightening is a revolutionary treatment that can transform even the most unruly of manes into silky soft tresses. Brazilian Keratin Hair Straightening is an intense treatment that softens, smoothes and straightens hair leaving it looking healthier and more manageable than ever before. This form of hair straightening is not a permanent treatment but it is natural. Your hair will return to its original condition after the product has worn off.

A lot of other straightening treatments leave the hair looking straight but also flat and lifeless. Treatments such as the Japanese Yuko System often give an unnatural look and the hair is almost too straight without any movement or body. The application technique of the Brazilian Keratin treatment is similar to the Yuko system in that both techniques involve using Straightening Ironsto seal the straightening product into the hair cuticle. The actual solution however, is not as strong.


The product itself is a mild chemical solution enriched with keratin, a protein found naturally in hair and nails. Once the chemical is applied to the hair it sits on the outside of the cuticle allowing the keratin to work it’s magic and condition, moisturise and reconstruct the hair shaft leaving it looking and feeling shiny and soft. The process takes about two hours and the treatment will last up to three months. The great thing about Brazilian straightening is that each time you have the treatment it will last longer, and there is no ugly re-growth to try and cover up as the product will gently wash out over time.

The keratin used in Brazilian straightening is a natural substance that comprises approximately 88% of your hair so there is no risk of damage; in fact the treatment actually repairs damage and prevents further damage. Keratin is a type of protein high in sulphur and the amino acid cystine which is what makes it so tough, elastic and insoluble.

People of all hair types can benefit from this treatment, in fact the more damaged your hair the better the results! Even if your hair is not damaged but you just want to smooth your curls then the Brazilian straightening treatment is for you. Your hair will be straighter than ever before but it will still retain some of your natural volume so it looks healthy and bouncy.

Brazilian straightening can be used over any kind of straightening so if you have had a straightening treatment in the past you can still get good results. However, there are a few guidelines you need to stick to in order to get the best results possible. After you have had the treatment you need to wear your hair down for at least 4 days to allow the product to settle in your hair, you cannot tie your hair up, use clips or even tuck your hair behind your ears during this time. Also you cannot get your hair wet for 4 days after the treatment to allow the solution to really set. You must also be careful not to exercise or sweat as this could affect the finished result.

If you hair is unruly, frizzy or just really curly and you really want low maintenance, hassle free hair that looks healthy and shiny then Brazilian hair straightening could just be the solution to your problem.